connotation

noun
UK /ˌkɒn.əˈteɪ.ʃən/
US /ˌkɑː.nəˈteɪ.ʃən/

A connotation is the feeling or idea a word makes you think of, beyond its plain meaning.

The word "home" has a warm connotation of comfort and safety.


OTHER MEANINGS

2. An idea or quality that a word suggests in addition to its literal meaning.

The word "cheap" carries a negative connotation of poor quality.

3. The act of suggesting something indirectly rather than stating it.

His silence had a connotation that he disagreed.

4. In logic, an idea or property implied by a term.

Philosophers debated the connotation of the word "justice".