concept design

noun
UK /ˈkɒn.sept dɪˈzaɪn/
US /ˈkɑːn.sept dɪˈzaɪn/

Concept design is the first rough plan of what something will look like or how it will work.

The team made a concept design of the new playground before building it.


OTHER MEANINGS

2. In art and media, concept design means drawing ideas for characters or worlds before the final art is made.

The artist's concept design showed early ideas for the movie's robot.

3. In business, concept design is testing a new product idea before spending money to make it.

They did a concept design to see if kids would like the new toy.

4. In engineering, concept design is the early stage where engineers choose the main idea for a machine or building.

The concept design for the bridge showed where the towers would go.