conceptblend
nounUK /ˈkɒnsept blɛnd/
US /ˈkɑːnsept blɛnd/
A concept blend is when you mix two ideas together to make a new one.
The idea of a flying car is a concept blend of a car and an airplane.
RELATED WORDS
OTHER MEANINGS
2. In cognitive science, the mental process of combining elements from different concepts into a new blended concept.
Researchers studied concept blend in how children invent new words.
3. A design or branding technique that merges two familiar concepts into one novel product or identity.
The phone case with a built-in wallet is a clever concept blend.
4. A teaching tool where students combine two topics to spark creative thinking.
The teacher used a concept blend of math and music to make fractions fun.