co-creation
nounUK /ˌkəʊ.kriˈeɪ.ʃən/
US /ˌkoʊ.kriˈeɪ.ʃən/
When two or more people make something new together.
The art project was a co-creation between the students and their teacher.
RELATED WORDS
OTHER MEANINGS
2. The act of working with customers to design products or services.
The company used co-creation with its users to improve the app.
3. In business, a process where companies and consumers build value together.
Co-creation helped the brand launch a product people really wanted.
4. A shared act of bringing something into existence, such as a story or idea.
Their co-creation of the comic book took all summer.