call-to-action
nounUK /ˌkɔːl tʊ ˈækʃn/
US /ˌkɔːl tə ˈækʃn/
A call-to-action is a short message that asks people to do something.
The poster had a big call-to-action that said "Buy your tickets today!"
RELATED WORDS
OTHER MEANINGS
2. A button or link on a website that tells users what to click next.
The green call-to-action at the bottom of the page says "Start your free trial."
3. A public demand for people to take action on an important issue.
The mayor issued a call-to-action for volunteers to help clean the park.
4. In theater, a cue that tells an actor or crew member to begin.
The stage manager gave the call-to-action for the curtain to rise.