by-invitation sale

noun
UK /baɪ ˌɪnvɪˈteɪʃən seɪl/
US /baɪ ˌɪnvəˈteɪʃən seɪl/

A sale where only people who get a special card can come and buy things.

The toy shop held a by-invitation sale before it opened to everyone.


OTHER MEANINGS

2. A shopping event open only to people who received an invitation.

Only cardholders could enter the by-invitation sale on Friday.

3. A special selling event held before a public launch.

The by-invitation sale gave early buyers first pick of the new shoes.

4. A limited sale where entry requires a personal invite.

She showed her invitation at the door of the by-invitation sale.