brandvolume
nounUK /ˈbrændˌvɒljuːm/
US /ˈbrændˌvɑːljuːm/
The total amount of a company's products that people buy.
The brandvolume of the new cereal grew quickly after the TV ads.
RELATED WORDS
OTHER MEANINGS
2. The loudness level associated with a particular brand's audio product.
The speaker's brandvolume was set higher than the others in the test.
3. The amount of space a branded product takes up on a shelf.
Managers increased the brandvolume of the soda by adding another row.
4. The total number of mentions a brand gets in media.
The brandvolume on social media doubled during the campaign.