brandexclusivity
nounUK /ˌbrænd ɪkˌskluːˈsɪvəti/
US /ˌbrænd ɪkˌskluːˈsɪvəti/
A brand being sold in only one store so it feels special.
The toy company's brandexclusivity means you can only buy its figures at one shop.
RELATED WORDS
OTHER MEANINGS
2. A marketing deal where one brand is the only one of its kind allowed in a place.
The stadium's brandexclusivity kept other soda companies out.
3. The quality of a brand being kept rare and hard to get on purpose.
Fans loved the brandexclusivity of the limited sneaker drop.
4. An agreement that stops a brand from being sold by other sellers.
The contract's brandexclusivity protected the small boutique.