backlink
nounUK /ˈbæk.lɪŋk/
US /ˈbæk.lɪŋk/
A backlink is a link on one website that points to another website.
The blogger added a backlink to her friend's page.
OTHER MEANINGS
2. A link that sends a visitor back to a page they came from.
Click the backlink to return to the search results.
3. In search engine optimization, a link from an outside site that helps a page rank higher.
Good backlinks can improve a site's search ranking.
4. A reference in a document that points back to an earlier source.
The report included a backlink to the original study.