backing

noun
UK /ˈbæk.ɪŋ/
US /ˈbæk.ɪŋ/

Help or support that someone gives you.

My friends gave me lots of backing when I ran in the race.


OTHER MEANINGS

2. A layer of material placed behind something to make it stronger.

The picture has a thick cardboard backing so it won't bend.

3. Music that plays behind a singer or main performer.

The band played the backing while she sang the song.

4. Money that helps pay for a project or event.

The new playground was built with backing from local shops.