audience targeting
nounUK /ˈɔːdiəns ˈtɑːɡɪtɪŋ/
US /ˈɔdiəns ˈtɑːrɡɪtɪŋ/
Choosing which group of people should see an ad or message.
The toy company used audience targeting to show its ads to parents of young children.
OTHER MEANINGS
2. The process of identifying and reaching a specific group of consumers for a product or campaign.
Audience targeting helped the startup reach customers most likely to buy.
3. A digital advertising feature that lets advertisers choose who sees their ads based on traits like age, location, or interests.
The platform's audience targeting options include age, location, and hobbies.
4. Selecting the intended readers or viewers for a piece of content or media.
Good audience targeting made the newsletter more relevant to its subscribers.