associations
nounUK /əˌsəʊsiˈeɪʃənz/
US /əˌsoʊsiˈeɪʃənz/
Connections or links between things or people.
The smell of cookies brings back happy associations with my grandmother's kitchen.
RELATED WORDS
OTHER MEANINGS
2. Groups of people who join together for a shared purpose.
Several neighborhood associations worked together to clean up the park.
3. Ideas or feelings that come to mind when you think of something.
For many people, the color red has associations with danger or excitement.
4. Connections between ideas in your mind.
Learning new words helps build associations between concepts.