advertising ploy
nounUK /ˈæd.və.taɪ.zɪŋ plɔɪ/
US /ˈæd.vɚ.taɪ.zɪŋ plɔɪ/
A clever trick used to make people want to buy something.
The free toy inside the cereal box was just an advertising ploy to get kids to ask their parents to buy it.
RELATED WORDS
OTHER MEANINGS
2. A catchy slogan or jingle designed to stick in people's minds.
That silly song about the soap is a clever advertising ploy.
3. A limited-time offer used to attract new customers.
The 'buy one, get one free' deal was an advertising ploy to bring people into the store.
4. A misleading claim made to make a product seem better than it is.
Saying the juice is 'all natural' was an advertising ploy, since it still had lots of sugar.