adfilter
nounUK /ˈædˌfɪltə/
US /ˈædˌfɪltər/
A tool that stops ads from showing up on your screen.
I turned on the adfilter so the website would stop showing pop-ups.
OTHER MEANINGS
2. A person or team that reviews and removes unwanted advertising content.
The adfilter checked every banner before it went live.
3. A setting in an app that hides sponsored posts from your feed.
She enabled the adfilter in her social app to see fewer sponsored posts.
4. Software that sorts incoming marketing messages into a separate folder.
The adfilter moved all the promotional emails to the junk folder.